We have a question for you…


This is what the publishing industry as a whole thinks e-books are worth.

We think that’s just a little backwards. (And when we say “a little,” we mean “completely upside down and inside out!”)


Authors have to write the book. Rewrite the book. Edit the book. Send it off in hopes of publication. Wait, wait, wait and wait some more, the whole time feeling like they’re sitting on a nice comfy couch made of…



Finally get the go-ahead to send the thing. Get the contract (maybe). Sign the contract (see previous), for anywhere from three years to infinity and beyond. Maybe get an advance, maybe not. If you do, say hello to 28% federal income tax, 50% promotion budget, state taxes, local taxes, sales taxes, living and breathing taxes. Your advance might buy you dinner at McDonald’s when you’re done. Edit again, at least once and more likely 2-3 times. Wait for cover art. Get the cover art. Wrangle with publisher, cover artist, marketing etc. Approve the cover (finally, maybe.)

Wait for release day. Spend the national  debt of a small developing nation on advertising, promo, swag, etc. Turn drinking, smoking, eating chocolate and being an unbearably tedious nervous wreck into a viable Olympic event. Release the book. Promote, pimp, plead for reviews, jockey for position among all the other authors releasing books that day/week/month. Lose 10 pounds stressing. (Gain 20 pounds comfort-eating three months from now.) Lose sleep, lose money, lose your health, and while we’re at it, lose a couple of close acquaintances who can’t handle the fact you’re behaving like an obsessed psychopath, because writer with new book over here!

Get your royalty check. Realize for the first time that the publisher thinks this

This is what most publishers think authors deserve. It's also what Semper thinks the publisher deserves!

is what all that hard work, stress and panic is worth. For a cover, some editing, and maybe, if they’re having a good month, a little extra promotional support (but don’t count on it, Bucky), they think they should get 65% of every dollar YOUR work brings in.

Our question, then:

Does all this sound like a good deal to you?


We don’t think so either. Click here to find out more!


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